Florence is a city that never ceases to enchant.
Elegant and Renaissance at heart, refined and layered, it tells its story not only through its great masterpieces, but also through its most discreet corners, where time seems to flow at a different pace.
It is from this very idea that Discovery Florence was born: a curated itinerary to enjoy before or after a visit to Obicà Florence, designed to guide you through a more intimate side of the city—made of architecture, details, and atmospheres that often go unnoticed.
First stop: Palazzo Bartolini Salimbeni
Built between 1520 and 1523 and designed by Baccio d’Agnolo, it is considered the first “Roman-style” palace in Florence. An innovative building that sparked debate at the time for its modernity, and which today stands as one of the boldest symbols of the Florentine Renaissance.
Second stop: the Gianfigliazzi Tower
Just a short walk from Via de’ Tornabuoni, you’ll encounter one of the city’s ancient medieval residential towers. A fragment of 14th-century Florence, tied to powerful families, alliances, and rivalries, now nestled among elegant palaces and boutiques.
Third stop: the festive lights in the historic center
At this time of year, luminous installations accompany the walk through the city’s streets, enhancing the elegance of the architecture and creating a evocative dialogue between history and contemporary atmosphere.
Discover the full itinerary, stop by stop!
And to conclude the journey, you return right to where it all began: the fourth and final stop is Palazzo Tornabuoni, home to Obicà Firenze. A place where art, architecture, and conviviality come together—allowing you to experience Florence not just as visitors, but as part of its everyday story.
